Emily Gohn Cieri

Entrepreneurship cannot be just learned in the classroom, says Emily Gohn Cieri of the Wharton School of the University of Pennsylvania. You have to get out there and do it. Cieri is managing director of Wharton Entrepreneurial Programs at Wharton. We asked her how an MBA can help aspiring entrepreneurs.

How can an MBA benefit aspiring entrepreneurs?

Entrepreneurship cuts across every business discipline – management, marketing, operations, legal…. – studied in a business school. For an entrepreneur, it’s critical to have a broad understanding of these various disciplines, but also to understand how to these disciplines work together.

When an entrepreneur builds a business, he or she cannot focus only on one issue at a time, but must be able to understand how to integrate them. From my experience, many times students seek an MBA to complement their strong technical or engineering background or industry-specific skills, with a full range of business skills that are needed to be an effective entrepreneur.

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Michael Ross

After ten years working on the East Coast, Michael Ross came out West to push his comfort zone as an MBA student at UCLA Anderson. With his first year almost behind him, we asked him how it’s going.

How did you end up at UCLA? And why Los Angeles?

It’s like the admissions interview all over again. I had about nine years of professional experience before I started. I graduated from UPenn with an undergraduate focus in computer science, and I took a couple of classes at Wharton, as well. I was interested in marrying business to technical applications.

I joined an incubation services and information technology firm backed by Kleiner Perkins called Silicon Valley Internet Partners. I was there for four years. It was 1998, and nascent Internet times. And you had a lot of start-ups with venture backing and large companies that wanted to be entrepreneurial and wanted to understand how to use the Internet.

So I was there for four years. I loved it. I was in a product management role, and I worked across disciplines, with strategists, graphic designers, interface designers, technologists. It was an incredible experience, and left me desiring to have that experience I progressed professionally. Unfortunately, those were anomalous times.  I progressed, those experiences became fewer and farther between.

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Video games that read your mind. A bike that you run on instead of pedal. Really, what could be more California than Stanford’s annual Cool Product Expo?  We spoke with Amanda Kaye Boaz, a second-year MBA student at Stanford GSB and co-organizer of this geek- and green-friendly celebration of innovative  products.

First of all, what is the Cool Product Expo?

Four products at this year's event (info below)

Last year we had about 800 attendees, including current students, alumni, local professionals, press, etc. It’s open to anybody. It is the largest student-run event on campus, and we are really fortunate because of our location in the Bay Area. There are a lot of start-ups that come out with really cool, innovative products.

We typically get about 50 exhibitors from around the area who are launching products that we think are really innovative and cutting-edge. For instance, this year we are having someone over who found a way to let you play video games with your mind. They have neurosensors that they attach to your head, and with these you can actually move the characters on the video game.

So, I assume most of the “cool” products are high-tech things.

By the nature of where we are located we have a little more technology, but it’s not just technology. We will have clean-tech cars, and Cal Cars that convert Priuses into plug-in electric vehicles. Last year, we had GM come with their electric vehicle. We are hoping to get them to come again this year.

It’s a lot of everything. We have a number of booths for current student projects. We’re having people in the engineering school who made irrigation systems for developing countries, and another student coming who is bringing an extension for people who don’t have use for their hands, so they can actually play golf.

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